Five Tips for Law Firm Website Optimisation for Google
Friday, 2 November, 2012
Search engine optimisation is one of the most powerful tools available to increase the amount of visitors to legal websites. In the past, it was sufficient for law firm websites to merely exist but as your competitors expand their own legal SEO activities, it has become necessary to pursue a strategic SEO policy and make [...]
Read more...
Why “Content Is King” for your Law Firm Advertising Campaign
Wednesday, 10 October, 2012
In the world of law firm advertising, or indeed any marketing niche, you will often hear the phrase “Content is King”. What does it mean to your law firm advertising campaign and how can you start to take advantage of content marketing with quality legal content? Why “Content Is King” for law firm advertising Many [...]
Read more...
Online Marketing Analysis for Law Firms
Monday, 17 September, 2012
Once your online marketing strategy is up and running, your law firm will want to start tracking the success of the campaign. Online marketing analysis gives you a detailed picture of the success rate of your campaign and provides clues to enhance and refine your online marketing strategy. What follows is a brief guide to [...]
Read more...
Legal Content for your Law Firm Website
Tuesday, 11 September, 2012
Publishing legal content on the web has been made incredibly simple thanks to platforms like WordPress that allow anyone to put together a simple blog with ease. Legal blogging can be an incredibly time and cost effective way to attract visitors to your website and increase your authority within the legal sector by displaying your [...]
Read more...
Designing A First Impression: Your Law Firm Website
Monday, 10 September, 2012
- Is this law firm credible? – Is this law firm established? – Does this law firm offer the services I need? These are the questions running through the mind of your potential clients when they arrive at law firm websites and important factors in cultivating the right impression to turn [...]
Read more...